The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Leo Burnett Worldwide
Client
Title
Category
Award
Points
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Web / Utility
Points: 50.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Experiential / Live Events
Points: 25.0
The Nation's Bike
Agency: Leo Burnett India / Mumbai
Client: Bajaj Auto
Category: Physical Product
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Experiential / Installations
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology
Points: 25.0
brainBAND
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology / Physical Product & Mobile Integration
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Innovation in Print & Outdoor / Ambient Media
Points: 25.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Web / Utility
Points: 25.0
Kafa "Legally Bride"
Agency: Leo Burnett / Beirut
Client: KAFA (enough) Violence & Exploitation
Category: Events & Experiential
Points: 25.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Print / Flat & Dimensional
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Ambient / Immersive / Installations
Points: 25.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Digital / Social Media & Viral Marketing
Points: 25.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders
Category: Packaging / Specialty
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Design / Digital Design
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Interactive / Online
Points: 15.0
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army
Category: Online / Short Form - Campaign
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Digital Product
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Experiential / Augmented Reality
Points: 15.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Cinema Advertising
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Use of Technology / Augmented Reality
Points: 15.0
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Publishing / Newspaper - Single
Points: 15.0
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Publishing / Newspaper - Single
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Social Engagement / User-Generated Content
Points: 15.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Social Engagement / Community Building
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Social Media
Points: 15.0
REUNITING MEMORIES FROM 1947
Agency: Leo Burnett / Mumbai
Client: OLX
Category: Community Building
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Real-Time Response / Activity / Proactive Communications
Points: 15.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Integrated Campaign
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Ambient / P.O.P. & In-Store - Campaign
Points: 15.0
MashiMachine
Agency: Leo Burnett Mexico / Mexico City
Client: 4Pelagatos
Category: Digital / Websites, Mobile, & Banners
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Craft / Printing / Production - Single or Campaign
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Innovation in Direct
Points: 15.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders
Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago
Category: Immersive / Environmental / Indoor Spaces
Points: 10.0
Doppelgängers Tourist
Agency: LAPIZ / Chicago
Client: Mexico Tourism Board
Category: Online / Short Form - Single
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Integrated Branding / Integrated Online
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Integrated Branding / Integrated Online
Points: 10.0
Concepcion
Agency: Leo Burnett Colombia / Bogota
Client: Davivienda
Category: Use of Technology
Points: 10.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 10.0
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Frederick Jones
Agency: Leo Burnett / Chicago
Client: Donate Life America
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Rule40
Agency: Leo Burnett / Chicago
Client: Brooks Running
Category: Branded Social Post / Branded Social Campaign
Points: 10.0
Girl Emojis
Agency: Leo Burnett / Chicago
Client: Procter & Gamble
Category: Branded Social Post / Real-Time Response
Points: 10.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Mobile / Utility
Points: 10.0
The Anthem
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Samsung
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 10.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Digital / Websites, Mobile, & Banners
Points: 10.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Bajaj Auto
Title:
The Nation's Bike
Category:
Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Experiential / Installations
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
KAFA (enough) Violence & Exploitation
Title:
Kafa "Legally Bride"
Category:
Events & Experiential
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Design / Digital Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Digital Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
brainBAND
Category:
Utility
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Use of Technology / Augmented Reality
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Social Engagement / Community Building
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Social Media
Award:
2017 Social Media Silver Pencil
Points:
15.0
Client:
OLX
Title:
REUNITING MEMORIES FROM 1947
Category:
Community Building
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Brooks Running
Title:
Rule40
Category:
Integrated Campaign
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Ambient / P.O.P. & In-Store - Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
4Pelagatos
Title:
MashiMachine
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Innovation in Direct
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Mexico Tourism Board
Title:
Doppelgängers Tourist
Category:
Online / Short Form - Single
Award:
2017 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Davivienda
Title:
Concepcion
Category:
Use of Technology
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Donate Life America
Title:
Frederick Jones
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Brooks Running
Title:
Rule40
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Girl Emojis
Category:
Branded Social Post / Real-Time Response
Award:
2017 Social Media Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
The Anthem
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Headspace
Title:
Reword
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
